

Most importers make one critical mistake when evaluating cat litter suppliers: they compare price per kilogram. But in the pet supplies industry, the cheapest product on the shelf is almost never the most profitable. The real question is total cost of ownership (TCO) — and that is where plant-based litters completely change the math.
Cost breakdown (estimate):
Gross margin estimate: 35-45% vs 15-20% for clay. That extra 20 points of margin is not hypothetical — it is the difference between a commodity business and a premium brand.
Grand View Research estimates plant-based litters will represent 38% of the global market by 2030, up from 18% today. The window is still open, but it is closing. Early adopters in each market are establishing brand loyalty before the mainstream shift arrives.
For further reading, see Petfood Industry news and visit bio-enzyme spray product page for more on Gilancy's product line.
We also recommend Plastics Europe circular plastics and Gilancy news as additional resources for importers.
