4 Global Trends Driving the Shift to Bio-Enzyme Deodorizing Spray in 2026

The global cat litter market is at an inflection point. Multiple data sources — from Grand View Research estimates to Statista projects — the global cat litter market will reach $14.2 billion USD by 2028, with a CAGR of 6.8%. to According to FEDIAF (European Pet Food Federation) the EU has over 127 million pet cats and a pet market exceeding €45 billion. all point in the same direction: plant-based is not the future, it is the present.

Trend #1: Sustainability Is Now a Market Requirement

Euromonitor International reports 68% of pet owners prefer sustainable products when price and quality are comparable. This is not niche preference — it is mainstream. In Germany, the Netherlands, and Scandinavia, retailers are delisting non-recyclable packaging. The PPWR makes this mandatory across all EU markets by 2027.

Trend #2: Pet Humanization Drives Premiumization

Statista documents 73% of millennials consider their cat a full family member, driving premium product demand. When consumers treat pets like children, they stop buying the cheapest option. They buy the safest, healthiest, most eco-friendly option. This is why plant-based litters (perceived as safer, dust-free, natural) command premium prices.

Trend #3: Supply Chain Reshoring Creates Opportunity

European retailers are diversifying away from single-source clay suppliers. Plant-based litters from established manufacturers like Gilancy offer a dual advantage: renewable materials + competitive pricing through efficient Qingdao production.

Trend #4: Regulatory Tailwinds, Not Headwinds

The EU Regulation 2025/40 (PPWR) requires all packaging to be economically recyclable by 2030, with general application from August 12, 2026. Unlike clay, which faces regulatory pressure over mining practices and non-biodegradable waste, plant-based litters are positioned to benefit from every new environmental regulation.

Pet Food Industry reports global pet care investment reached $3.2B in 2025, with sustainability-focused startups capturing 40%. Sustainability-focused pet startups raised 40% of all pet care investment in 2025 — a clear signal of where the market is heading.

For further reading, see Global Pet Industry research and visit mixed cat litter product page for more on Gilancy's product line.

We also recommend World Pet Association pet industry data and bamboo cat litter product page as additional resources for importers.