The global pet care market continues to evolve. Consumers are increasingly looking beyond basic pet products toward solutions that offer stronger functionality, better ingredients, and a cleaner home environment.

Within this shift, one category deserves more attention from pet brands: pet deodorizing sprays.

They are unlikely to replace cat litter or other core hygiene products. Instead, they are emerging as a logical adjacent category built around the same consumer need: effective pet odor control.

1. Why Are Pet Deodorizing Sprays Worth Watching?

The pet odor-control market is already substantial.

According to Grand View Research, the global pet odor control and clean-up products market reached approximately USD 14.6 billion in 2025 and is projected to reach USD 17.1 billion by 2033. North America accounted for 51.4% of global revenue.

Cat litter remains dominant, representing around 74.5% of market revenue in 2025. But another figure is particularly interesting: sprays and aerosols are expected to grow at approximately 3.8% CAGR from 2026 to 2033, faster than the overall market.

Litter remains the foundation of pet odor control, while sprays are emerging as a faster-growing adjacent category.

2. What Are Leading Brands Already Doing?

Market forecasts tell only part of the story. Established brands are already showing where the category is heading.

Nature's Miracle has developed an extensive stain and odor-control portfolio around enzymatic technology. Newer products increasingly emphasize bio-enzymatic action, plant-derived ingredients and odor neutralization rather than simple fragrance masking.

Traditional Home Care brands are entering the space as well. Mrs. Meyer's Clean Day has introduced dedicated pet-cleaning products featuring concepts such as probiotics, odor-neutralizing technology and biobased ingredients.

Meanwhile, specialist brand Skout's Honor has developed odor-control products around molecular deodorization and probiotics.

Pet Care Is Converging With Home Care

Pet odor is no longer only a litter-box issue. Pet beds, carpets, sofas, floors, carriers and cars are all becoming part of the pet-hygiene environment. Euromonitor's Top Five Trends in Home Care identifies pet-centric cleaning as a key Home Care trend for 2026, highlighting the growth and premiumization potential of pet-specific cleaning products.

Odor Control Is Moving Beyond Fragrance

The traditional proposition was: Bad odor -> Stronger fragrance

The emerging market is increasingly competing through:

Bio-Enzymes | Probiotics | Molecular Deodorization | Bio-Based Ingredients | Tested Performance

The question is shifting from "What does it smell like?" to "How does it actually control odor?" Grand View Research also identifies premium odor-neutralizing sprays, enzymatic cleaners and eco-friendly formulations as attractive growth opportunities within pet odor control.

3. Where Is the Business Opportunity for Pet Brands?

For brands already selling cat litter or pet hygiene products, the opportunity can be summarized in three areas.

Category Extension

Cat litter mainly manages odor inside the litter box. A deodorizing spray extends odor control to pet beds, carpets, sofas, carriers, cars and other shared living spaces.

Cat Litter -> Litter Deodorizer -> Deodorizing Spray

This is not an unrelated category. It solves more of the same consumer problem.

Cross-Selling

A cat litter customer is already an odor-control customer. Adding a spray creates opportunities for Litter + Spray bundles, Odor-Control Kits, Multi-Pet Solutions and Premium Pet Hygiene Lines. Instead of acquiring a completely new customer, brands can solve another problem for the customer they already have.

Premiumization

If fragrance is the only differentiator, deodorizing sprays can quickly become price-driven products. Bio-enzyme technology, pet-friendly ingredients and third-party performance testing create another competitive space: functional odor control.

This is why pet deodorizing spray may be better understood as a strategic adjacent category rather than a replacement for existing pet hygiene products.

4. How Gilancy Is Responding to This Trend

At Gilancy, our product development follows the same shift from fragrance masking toward functional odor control.

Our Pet-Specific Bio-Enzyme Deodorizing Spray combines compound bio-enzymes with natural tea polyphenols. Third-party testing has shown:

· Ammonia deodorization: >92.8%

· Hydrogen sulfide deodorization: >93.3%

· E. coli test result: >99.9%

· Staphylococcus aureus test result: >99.9%

Together with our plant-based cat litter and seaweed deodorizing granules, this allows OEM and private-label brands to build a broader portfolio:

Cat Litter + Litter Deodorizer + Bio-Enzyme Spray

Pet deodorizing spray may never become the next cat litter - and it does not need to.

As Pet Care x Home Care continues to converge and odor-control products become more functional and premium, sprays offer pet brands a straightforward opportunity:

Solve the same consumer problem, with another product, in more places around the home.

That is what makes pet deodorizing spray a category worth watching.